Using Google AdWords Advertising To Drive Traffic to your Website

First and foremost I’m not a big fan of telling people to run out start an ad words campaign. Although AdWords have made me the most money I still have lost most of money using Google ad words. Now there are plenty of people and companies that will tell you they have the supposed secret to Google AdWords. Sorry you are the one to break it to you but almost all are full of B.S. There only a few things you need to know about Google ad words, and they are how to properly set up a Google ad words campaign, how to draw in Targeted customers by having targeting key words and targeted eye catching campaigns and how to make a proper landing page (when applicable).

There could be others but honestly it’s something you learn in time with experience. When it comes to setting up a Google ad words campaign use Google AdWords itself learn how everything works. If you want to make money online Remember this key tip the tip is “specifics” by specifics I mean everything is targeted. your keywords must be targeted to one type of user any ad words campaign you make must be targeted to ONE type of user Not Two not three not 1.5, 1 user that’s how the money is made online when target it draws in attraction, I’ve been doing it for years and I know it sounds too simple to be true but it works and I built this blog to target one particular audience it might not seem like it now but the more it grows the more people will realize and it’s the same thing I do with Google AdWords I TARGET.

I target one type of individual. The type of individual I target is the type of person I am familiar with. Sure there’s going to be fraudulent clicks or people trying to steal my campaign but my target audience Knows exactly what I am saying and thus they will purchase from me. Be honest have you ever been to a page and it was exactly what you were looking for. Well BAM that’s what I mean by targeting you get better over time but that’s the only key you need to know about AdWords everything else is learning how Google AdWords works which I will attempt to explain in detail below.

But before I get into that I want you to watch the video below and even double click the video and add it to your favorites. Why? Because this is how I learned about Google AdWords. I learned it from Google themselves honestly they teach you everything you need to learn the problem is people want the quick fix and well as an affiliate marketer myself I can blame a smart affiliate for selling people something that’s available for free.  If that’s what the people want “a quick fix” then sells it them I know I sound harsh but hey this is my blog this how I like to help people. Please take the time to watch the video below.

[youtube id=”jRx7AMb6rZ0″ w=”425″ h=”344″]

Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google’s Adwords. Adwords is one of Google’s advertising services.

How does Google Adwords work?

Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”. Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How do you use Google Adwords?

First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

Finale

To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.