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A British man’s Amazon Echo Dot accidentally ordered cat food after overhearing a TV commercial for Alexa, which featured a man asking it to buy Purina pet products.While the customer cancelled the order before it was processed, the incident prompted a complaint to the British Advertising Standards Authority (ASA). The man, who was not identified, said the Alexa commercial that led to the purchase was “socially irresponsible” and should not be aired.READ MORE: Will voice-activated assistants make us spend more?The ASA announced Wednesday that the commercial doesn’t break advertising rules in the country, saying the company has taken steps to prevent such cases.In an email to Global News, Amazon explained that purchases made through its smart speakers must be confirmed by customers before being processed.WATCH: Alexa, Google Home, Echo and more — What to know about smart speakers