I just saw this on worldstar as well.. I think its a scam to get black people in debt fast.. With this non string attached type video.

i ACTUAlly just did more research and this is what I found out.

How It Works
Our cash advance QuickApply EasyForm™ simplifies your loan application process and increases acceptance rates. At EasyPaydayLoanOnline.com, we are not the lender, but rather a 1 stop application submission processor that allows you to reduce completing multiple applications to get a loan. We’ll collect your data and submit it to as many cash advance lenders as necessary to increase your chances of approval and save you from multi-form frustration.

There are three easy steps to take to get your cash:

1.Complete our 2 minute form to verify your identity and instruct the lenders where to send your cash. We will collect your personal data on our secure server utilizing 128 bit Secure Socket Layer (SSL) data encryption processes. Personal data such as your name, address, and SSN are collected to reduce fraud and protect your identity, while your banking information is collected so that lenders know where to send your cash.

2.Our computers submit your application information to multiple lenders that report back to us within seconds if you are approved or not. If 1 lender passes on your application, we re-submit to additional lenders until your loan is approved. While this process may sound lengthy, it actually only takes a matter of seconds. When accepted, we will notify you and re-direct you to the lender’s website.

3.Upon arriving at the lender’s website, you then review their terms and agree if acceptable. They will provide details on how and when you will receive your cash.
That’s it!

In some situations, you could have your cash in as little as a few hours and usually by the next business day.