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It’s often the case that lead users — the most sophisticated, committed, and energetic users — are an excellent source of innovation ideas. Those customers who are most engaged are thinking the most intensely and the most creatively about what they want from the usage experience. We came across a particularly instructive example: video game modders. Who are modders, what do they do, and what can we learn from them? Professor Gordon Miller has studied this important entrepreneurial phenomenon, and he joined Economics for Business to share his knowledge.

Show notes:

Download our free E4B PDF: “Assessing Your Firm’s Absorptive Capacity”:

The Invisible Hand In Virtual Worlds: The Economic Order of Video Games by Matthew McCaffrey: