ExactTarget.com Review

ExactTarget is a global software founded by Scott Dorsey, Chris Baggott, and Peter McCormick. It claims to be the only email marketing software that has the decade-long history and world-class clients base.

This email marketing solution claims to offer highly-targeted, mission-critical, and fully-integrated email campaigns. It takes pride in having been used by companies like Best Buy, Expedia, Wellpoint and to groups like The Leukemia and Lymphoma Society as medium for reaching their target market.

Features of ExactTarget

With ExactTarget, it’s possible to send dynamic and personalized emails. Because it has advanced features that segment, track, and optimize email performance, you’ll always stay updated with the progress of your email campaigns. Plus, with its feature that allow linking of subscribers with real-time contextual data, you’ll know your clients’ behavior and purchasing history.

ExactTarget claims that you can optimize your emails with its deliverability tracking tools and the latest A/B testing engine. It further claims that it’s efficient enough to send as many emails per hour. In fact, they can assure you that your emails will reach your clients even during peak hours.

Final thoughts on ExactTarget.com

If you’re steering away from traditional email marketing software, then ExactTarget could be a good fit for you. It provides more than what an email campaign solution offers. It has over 50 leading technology partners, making it possible for your marketing capabilities to grow dramatically.

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