It’s the ambition of every entrepreneurial business to advance from a standing start to customer—recognized leadership in its chosen field. It’s achievable, even without breakthrough technology and venture capital financing. Trini Amador’s Gracianna Winery is one of our Economics For Business entrepreneurial businesses of the year for 2022 for precisely such a journey story. Trini joins us to review the principles, processes and programs that are driving success.
Show notes: https://mises.org/library/trini-amador-how-gracianna-became-most-awarded-winery
“Gracianna: Award Winning Winemaking and Entrepreneurship” (video): https://Mises.org/E4B_201_Video
https://Gracianna.com
Lisa Amador’s Cookbook, Comfort! A Gracianna Member-Inspired Cookbook: https://Mises.org/E4B_201_Cookbook
Trini Amador’s “Brand Uniqueness Blueprint” (PDF): https://Mises.org/E4B_201_PDF