The Trump administration’s latest round of tariffs has shaken two of America’s key trading partners. Switzerland faces a steep 39% tariff, while Canada has been hit with a 35% rate, escalating tensions and putting sensitive industries at risk.
These duties, scheduled to take effect on August 7, are part of Washington’s broader strategy to reset trade relationships and secure concessions in key sectors.
Canada: Tariffs Target Supply Management
For Canada, the new 35% tariff is directly linked to its controversial supply management system, particularly in the dairy industry. U.S. officials have long argued that this system acts as a non-market barrier, preventing fair access for American farmers.
President Trump is leveraging this issue as a bargaining chip to push for a more favorable trade deal with Canada.
Analysts note that Canada’s rigid supply management policies have become a liability in trade negotiations:
- They artificially protect domestic producers by restricting imports and controlling prices.
- They raise costs for Canadian consumers while reducing market efficiency.
Despite repeated criticism from economists, supply management remains politically untouchable in Canada, where leaders including Prime Minister Mark Carney have capitalized on emotional appeals rather than economic logic.
If Ottawa fails to implement serious regulatory reforms and address inefficiencies, Canada risks losing more manufacturing investment and facing further U.S. pressure.
Switzerland: 39% Tariffs Shock Bern
While Canada’s tariffs revolve around a clear policy dispute, Switzerland was caught off guard.
On Thursday, the Trump administration announced sweeping new tariffs on nearly 70 countries:
- 39% on Swiss goods, more than double the 15% rate for most EU imports.
- 35% on Canadian goods, 50% on Brazilian goods, and 20% on Taiwanese goods.
In a statement, the Swiss Federal Council said:
“The Council notes with great regret the intention of the US to unilaterally burden Swiss imports with considerable import duties despite progress made in bilateral talks. We remain in contact with US authorities and still hope to find a negotiated solution.”
Industries at Risk in Switzerland
The tariffs could severely impact several of Switzerland’s most important export sectors, including:
- Watchmaking and luxury goods
- Precision manufacturing and machine tools
- Pharmaceuticals
Swissmem, representing the mechanical and electrical engineering industries, described the U.S. decision as:
“A massive shock for the export industry and for the whole country… These duties are arbitrary and will hit Swiss industry very hard, especially when competitors in the EU, Britain, and Japan face lower tariffs.”
Why Switzerland Was Targeted
U.S. officials argue the 39% tariff stems from Switzerland’s trade surplus with the United States, which reached $47.4 billion in 2024 ($22 billion when services are included).
Switzerland exports significantly more to the U.S. than it imports, particularly in:
- Pharmaceuticals
- Jewelry and luxury watches
- Industrial machinery
Although Switzerland eliminated tariffs on U.S. industrial goods and Swiss companies pledged billions in U.S. investments, Washington insists these measures were insufficient.
A senior White House official stated:
“Switzerland, being one of the wealthiest, highest-income countries on Earth, cannot expect the United States to tolerate a one-sided trade relationship.”
Diplomatic Setbacks
In the weeks before the announcement, Switzerland believed it was on track to finalize a trade deal.
- Swiss President Karin Keller-Sutter had been assured that Switzerland might be “second in line” after the UK, with a potential tariff rate of 10%.
- Last-minute calls between Trump and Keller-Sutter failed, and the final figure jumped to 39% instead of the expected 31%.
Swiss media described the decision as “the worst economic defeat for Switzerland since 1515,” referencing the historic Battle of Marignano.
Economic and Market Impact
The announcement caused turbulence in global markets:
- Europe’s STOXX 600 index fell 1.8% on Friday, its worst weekly decline since April.
- Wall Street opened lower, although losses were more muted than the earlier tariff wave in April.
Economists warn that the full impact of the tariffs has yet to be felt, as they risk disrupting supply chains and reducing export competitiveness.
What Happens Next
Both Canada and Switzerland have until August 7 to attempt further negotiations.
- For Canada: Success depends on how far Prime Minister Carney is willing to reform supply management and implement austerity measures to strengthen Canada’s economic position.
- For Switzerland: Options are limited, but retaliatory tariffs or reconsidering investment in U.S. projects remain on the table.
Key Takeaways
- Canada’s 35% tariff is part of a broader effort by Washington to dismantle non-market supply management systems.
- Switzerland’s 39% tariff reflects frustration with its large trade surplus and perceived lack of concessions.
- Both countries now face a critical window for negotiation before the tariffs take effect, with thousands of jobs and billions in exports at stake.
The coming week will determine whether diplomacy can avert a damaging trade escalation between the United States, Canada, and Switzerland.
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