Email Marketing Tracking Software
There are quite a few companies that offer email marketing tracking software to help you keep track of what does and does not work with your email marketing campaign. Aweber offers email web analytics as their email marketing tracking software.
Email Marketing Tracking – Who opens your messages
With this email marketing tracking software, you are able to see who opens the messages you send, and who simply discards them. You can see the optimal times that people open the emails, so that you can customize the times in which you send your emails as well. Track who clicks on your corresponding links, and who does not as well as keep track of your revenue based on subscribers with this email marketing tracking software by Aweber.
Email Marketing Tracking Software – Tracking clicks on your site
Also available is the option to track the clicks on your site by using your personal domain name without additional tracking links, and the ability to segment and follow up with the subscribers you want based on the sales activity or click rates. You can split messages and forms so that you can see exactly what is working for your email campaign and what does not work, and see which campaigns or forms bring the most subscribers. You will have access to this software for as long as you are a member, meaning you can always look back and see how much your list has grown as well as the differences in your campaigns and how each type of campaign worked.
Email Tracking Software – Customization
You can customize your view from daily to hourly, weekly or monthly to see the most personalized results. With each click, you are customizing your reports to educate yourself on what is the most popular means of getting across to your subscribers. The detailed reports can allow you to change how you see them as well. You can opt to break down or segment subscribers into countries, states or times of day even. The interface is very user friendly and offers video guides and instructions on how to use each part if it should be needed. Along with the webinars and customer service, your email marketing campaign can be a success.
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