MailChimp.com Review

MailChimp is an email marketing software that allows users to design their own email newsletters, share them on social networks, integrate them with other services, and track their results.

MailChimp is not just equipped with the standard features. It also offers its users with  A/B Split Testing that could increase the campaign’s open and click rates, Social Sharing for gaining a wider audience,  Merge Tags for customizing campaigns, Google Analytics Integration that shows instant ROI results, RSS to Email, Inbox Inspector that will show you how your campaign will appear, Autoresponders, and Group Segmenting.

More about MailChimp

Because MailChimp provides free permanent URL for every campaign, you can share your newsletters whenever and wherever you are. Plus, with its mobile application, you can view reports, add new subscribers, and manage your lists anytime.

Just recently, MailChimp added the following features that will further help make your email campaigns a success: Social Pro that provides new powerful ways to engage your readers, Golden Monkeys that will keep track of your VIP mailing list on your iPhone, and Social Stats that will keep you updated of your campaign’s status in social network.

MailChimp vs Aweber

If you’re just testing the water, MailChimp could be a better choice. It’s cheaper than Aweber but it offers better interface, text editor, and email templates. However, when it comes to form design, autoresponder management, spam management, tracking, and support, Aweber fared better than MailChimp.

Final thoughts on MailChimp.com

MailChimp is not your usual email marketing software. Although it still has to improve some of its tools to keep it on a par with the leading email marketing software, it’s still a great tool for your email campaigns.

For information on all the best free and premium mailing list managers, visit the Best Autoresponders page.