Imagination is the first stage of any value generation journey — starting a development project, enhancing the customer experience, embarking on innovation, or building a business for the next year or the next decade. Imagination might sound like a fuzzy concept, but it’s a robust business tool, the engine of the entrepreneurial design process. Mark Packard joins the E4B podcast to put imagination into a business context and describe the possibilities it opens up.
Show notes: https://mises.org/library/mark-packard-entrepreneurial-imagination-you-cant-do-business-without-it
Elon Musk’s Imagination (Video): https://Mises.org/E4B_151_Video
"Subjective Value in Entrepreneurship" by Mark Packard and Per Bylund (PDF): https://Mises.org/E4B_151_Paper
"Empathy for Entrepreneurs: How to Understand and Identify Customer Needs and Wants from Their Perspective" (PDF): https://Mises.org/E4B_151_PDF
"Mark Packard on The Value Learning Process" (Episode): https://Mises.org/E4E_44
