Pravega.net Review
Established in 2009, Pravega is a company that sells marketing solutions. Its goal is to transform the direct marketing industry by involving small businesses. It claims to offer essential business tools for no extra charge at all.
To help solve the most important problems of email marketing, Pravega has come up with vegaMail, an email marketing software. This application can be used by marketers both for B2B and B2C email marketing.
More about vegaMail
Pravega is aware that many of the email addresses obtained from an outside list is made up of many fake email addresses. There are customers who tend to fake their email address just to get incentives and get away from the company’s promotional alerts. Because of this, vegaMail was designed to only have the ‘real email addresses’ of contacts in its list. Once subscribers change their email address, users will be automatically updated with the changes made.
With vegaMail, users can target a group of customers using the data collected from them. These may include age, profession, employer, location, job, marital status, and specified product interests.
This platform isn’t just sales and lead generation; this could also be used by marketers for campaign testing, houselist replenishment, channel expansion, coupon delivery, and branding.
Monthly subscription to the services of vegaMail may range from $140 for Mail Starter to $1, 275 for Mail Pro.
Final thoughts on Pravega.net
The vegaMail from Pravega.net may not have all the features deemed as ‘standard’ for other email marketing software but one good thing about this application is its Cooperative Global Data Sharing. This feature allows the Pravega platform to capture the data generated from any campaign run on the platform. Therefore, if you’re a new marketer, you can get hints from previous campaigns that had actually worked. However, there’s no way that your competitors can view your campaigns since campaign data in the database are added in aggregated form.
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