How do we change others’ behavior? In business, it’s a challenge we face every moment. Can we persuade a customer to switch to our brand or service? Can we get the board or the C-Suite to approve our proposal? Can we convince a VC to fund our startup? The common denominator across all these tasks is influence. How do we make the case with sufficient influence? The solution lies in using tools informed by Neuroscience. Economics For Business talks with Rene Rodriguez about his book Amplify Your Influence, and his research into the neuroscience behind influential interpersonal communication.
Show notes: https://mises.org/library/rene-rodriguez-unleashing-voluntary-energy-influence
Amplify Your Influence by Rene Rodriguez: https://Mises.org/E4B_173_Book
"10 Steps to Amplify Your Influence" (PDF): https://Mises.org/E4B_173_PDF