RightOnInteractive.com Review

Right On Interactive (ROI) is a provider of customer lifecycle marketing software. Unlike other marketing automation solutions, ROI’s Software-as-a-Service (SaaS) solution doesn’t merely focus on lead acquisition, rather it focuses on winning and retaining more customers. ROI’s technology and methodology enables business owners to identify and work on opportunities that lead to deeper and more engaged relationship with their customers.

Serving more than 300 customers including Conseco, Carrier, Marsh Supermarkets, and Wild Birds Unlimited, ROI offers services ranging from complete marketing transformation programs to individual marketing components like email marketing and campaign automation design.

Customer Lifecycle Marketing Software

ROI recognizes that customers move through stages in their relationship with the company. With this, ROI came up with solutions to ensure that customers continuously move forward to this relationship. One of the solutions that they offer is the Customer Lifecycle Marketing software.

The software is equipped with the Lifecycle Map, allowing users to view their customers and prospects position in the lifecycle stage. With the Churn Rate and Duration monitors, tracking of real-time lifecycle stage performance is made possible.

With Customer Lifecycle Marketing software’s Marketing Segmentation Builder, users are not only limited to creating segments directly from the the ROI Lifecycle Map but also create advanced audience segments.

The software comes with tools that help organize marketing programs, track prospect and customer engagement, automate multi-channel communications,  configure lifecycle stages, and report and analyze marketing strategies.

Final thoughts on RightOnInteractive.com

With the growing number of email marketing software promising to convert your leads into sales, ROI’s Customer Lifecycle Marketing software is a breath of fresh air. What makes this software different from the rest is its focus which is mainly on tracking the customer or prospect’s stand in the stages of their relationship with the company.

If you’re tired of the usual strategy offered by other email marketing software, then the Customer Lifecycle Marketing software from ROI might be the one you need.

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