SilverPop.com Review

SilverPop is a company that provides companies with marketing solutions, enabling proper management of sophisticated email marketing campaigns and turning prospects into customers. The marketing automation feature of SilverPop is specifically designed for B2B marketers who are looking for efficient management of leads.

SilverPop takes pride on its full suite of marketing services including its email marketing and campaign management solution.

SilverPop’s Email Marketing and Campaign Managment

The email marketing and campaign management solution offered by SilverPop claims to be a powerful email marketing platform that will help marketers of various businesses to quickly automate and optimize email campaigns. It is equipped with features that aim to improve the marketing efficiency and customers’ interactivity.

Because this email marketing software has powerful data segmentation, users won’t be having a hard time in defining and creating customer segments base on their data or behavior. This feature also allows users to create segments from data gathered from email, surveys, landing pages, and web analytics.

This email marketing solution from SilverPop makes it possible for users to send personalized emails to the right contact at the right time. With its Send Time Optimization feature, messages are delivered to the recipient at a precise day and time when the recipient is most likely to be receptive.

Other features of the software include its unique dynamic wizard for creating customized content and reporting and analytics tools for showing the progress of the email campaigns.

Final thoughts on SilverPop.com

There’s really nothing unusual with SilverPop’s email marketing software. It offers the same basic tools that other email marketing platforms already have. For the basic marketing tools for your email campaigns, you can count on this. However, if you’re an experienced marketer who wants to have more, then this software might not be the one for you.

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