Xert.com Review
Founded in 1999, Xert is a company that provides Enterprise Interactive Marketing (EIM) software and services. Employing the seasoned enterprise software, internet, business, and networked professionals, Xert has become a reliable source of marketing solutions. In fact, it has over 100 customers including AARP, PR Newswire, MedImmune, The Washington Capitals, The Smithsonian Institution, and more.
One of the products offered by Xert is its enterprise email marketing software called Xert SF. This easy-to-use software enables marketers to manage, measure, and optimize their email marketing channel.
More about Xert SF
Whether you are a newbie or an experienced online marketer, Xert SF provides the right tools for creating, sending, and analyzing email campaigns with ease. It has category-specific features for your different marketing needs and as well as separate engines for campaigns, newsletters, and integrated surveys.
Unlike other email marketing software that has the “all-or-nothing” permission system, Xert SF with its OptSense System allows prospects and customers to choose the kind of emails they’d like to receive.
The software makes it possible to create new recipients segments based on client behavior quickly. With its use of integrated SMTP email server, emails can be scheduled based on their priority codes.
Other capabilities of Xert SF include automatic sending of triggered emails, inbox deliverability, and conversion analysis.
Final thoughts on Xert.com
Although Xert SF lacks some of the features deemed to be ‘basic’ in other email marketing software like the social network sharing and web analytics integration tools, content and template editor, and customizable templates, it still can be considered as a good email marketing software. It has this OptSense system which you couldn’t find in others. Also, its ability to do conversion analysis thru integration with online and offline conversion points is something worth noting.
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