For entrepreneurs, design is not just lines and shapes and colors and decoration, and it’s not just the look and functioning of a website or a building or another object. It’s a process of advancing from an idea or concept to marketplace realization as a customer-desired new service PR product. In fact, according to Professor Henrik Berglund, entrepreneurship is design.
Show notes: https://Mises.org/library/henrik-berglund-entrepreneurship-design
"Opportunities as Artifacts and Entrepreneurship as Design" by Henrik Berglund, Marouane Bousfiha, and Yashar Mansoori (PDF): https://Mises.org/E4B_154_Paper1
"The Artifacts of Entrepreneurial Practice" by Henrik Berglund and Vern L. Glaser (PDF): https://Mises.org/E4B_154_Paper2
https://HenrikBerglund.com
https://Chalmers.se