Email Marketing Deliverability
The number one email provider that will revoke emails from my understanding is live or hotmail. If people click that phishing button on their hotmail accounts it might mess it up for anyone who has the same or a similar IP address. So if you have an autoresponder account with IContact and another member of IContact has been spamming people all day and people have been clicking the Phishing button then your email campaign may also suffer.
This is not always the case but it does happen and it’s the number one reason i recommend Aweber over most other email providers. Aweber has been around for 11+ years it’s easy to use adn they have 99% delivery rate. With Aweber your email almost always will be delivered although depending on the day it maybe marked as potential spam in the persons inbox.
The fact they’ve been around so long and have used by some many professional email internet marketers many times major email providers such as Hotmail, gmail, and yahoo will give them a pass and only punish the individual account who is sending the spam.
Other automated email marketing companies do not have this luxury if you are finding that your emails are not making it to their destinations this could be the reason why. It doesn’t mean that the email marketing company that you are with is not doing it’s absolute best to make sure your emails get sent it’s just at the moment that particular email marketing company is not favored or respected with the major email providers.
Self Hosted Email Marketing Problems
One or two spam complaints from a self hosted autoresponder can ruin your business with a particular free email provider. Namely hotmail/live.com If you have a self hosted autoresponder it’s a good idea to warn your subscribers that live/hotmail might not accept your emails. I’ve seen it some many times that i can’t count. This is one of the main reasons many professionals pay companies to send out their automated emails.
Self Hosted Email marketing although in theory sounds like a good idea can actually be a burden on your business.
To avoid email marketing deliver ability issues i recommend going with Aweber