The Complete Email Marketing Tutorial for Newbies
Email marketing is supposed to be a great tool for businesses, small and large alike. But if your company is just making its initial forays into personalized email marketing templates and tools, you’ll want to take some time to understand the landscape you’re about to enter. That way, you’ll be able to maximize the profits derived from any email marketing campaign.
Do It Yourself or Farm it out?
You may be wondering whether it’s worth doing your own email marketing campaigns, particularly when there are many email marketing companies out there willing to charge you for the service! Luckily, today’s free email marketing software can be both learned and used quickly, no matter what your level of experience with the internet.
Creating Your Email Marketing Campaign
It’s been said before, and it’s worth saying again: on the internet, particularly when it comes to sales, content is king. What does this mean for your email marketing? Whether it’s direct to customers or business to business email marketing, the best email marketing tools will make it easier for you to create an effective, attractive, pointed email that directly communicates your message to your customer. Consumers grow savvier about how to discern useful from useless emails quickly with each day – and you don’t want your campaign to be on the wrong end of their delete key. Make sure your emails avoid this fate by following a few simple rules when it comes to email marketing:
Three Very Important Email Marketing Tips
1. Don’t spam. Make sure you have permission from every customer on your list to include them on your emails. This can be done with a simple “opt-in” clause at the top of a sign-in sheet, or by offering a link your customers can follow to subscribe to your mailing list. USA Federal Law prohibits spam emails, and ISPs are strict about enforcing this requirement.
2. Be concise. Nobody wants to read a long email advertising your (or anyone else’s) services! Write a short note, keep it to the point, and
3. Be judicious in your use of images. Especially in an age where more and more customers are pulling information down from the cloud to their mobile computing device, you don’t want to be responsible for racking up their data charges, and loud imagery can sometimes turn customers off. Your best bet? Choose graphics that are simple and expressive, with small file sizes to make for speedy, lean downloads.
Using Free Email Marketing Software
While using free email marketing software like is a good first step, you should also look for ways to be innovative and interesting with your copy. Consider hiring a copywriter to draft options for your text! A small investment here could result in numerous sales later on! If you lack access to someone with graphic design talent, or don’t wish to spend money hiring a graphic designer, you can still make polished, professional-looking emails through the use of email marketing templates on sites like GetResponse: free email marketing companies that can help you manage not only your marketing emails but also give you multiple ways of managing, expanding, and working with your customers’ information! This and other professional email marketing software options are available, with both free marketing email list management and paid subscription rates.
Sending Your Email is Just The Beginning
When you’re putting your email together, it’s easy to lose sight of one of the biggest advantages that email marketing software gives you – the email marketing tools you’ll find with programs like GetResponse allow you to quantify and track almost every element of your mailing, from who opened it to who deleted it and who passed your links on to their friends. Make sure you take the time to review this data – it will help you make your next email marketing campaign even more effective!
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